About this product

Product Details:

Our NEW Préférence Vivids range provides bold, luminous colour full of reflects, that lasts up to 8 weeks. This red hair dye will provide vibrant long last colour. *Instrumental test

NEW Preference Vivids range is our most innovative expertise in bold colours. This cherry red hair dye formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. *Instrumental test

BENEFITS OF L'ORÈAL PARIS' PREFERENCE VIVIDS CHERRY RED HAIR DYE:

- Achieve up to 3X shinier hair with Préférence red hair colour, featuring light reflecting dye, for a luminous colour full of reflects. *Instrumental test

- Contains Shine Protect Conditioner that is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).

- Made for all hair types, this silver hair dye comes in a gel texture and 150ml mix kit to provide an easy and even application.

RECOMMENDED HAIR COLOUR ROUTINE WITH THIS RED HAIR DYE: